“Nudge” PDF Free Download

305 Pages · · 2.0 MB · 223 Downloads· language English
Published By publisher of ebook Penguin Books
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“Nudge” PDF Free Download

Nudge is the groundbreaking book that talks about the Behavioral Economies and presents the innovative ideas such as, how individuals can use the accurate directions to stable their economical conditions. This book was originally published in “April, 08, 2008”, by genre it belongs to the category of “philosophical and psychological novel” book and it is having total “305” pages.

Books Author: “Cass Robert Sunstein”

Cass Robert Sunstein was born in Sep, 21, 1954 in Concord Massachusetts, USA, and was an American legal scholar. He was known for his achievements in the field of law, economics and public policy. He did his bachelor from Harvard College in Arts and after than he completed Doctor of Jurisprudence from Harvard Law School in 1978. His most famous books are as: “The World According to Star Wars”, “Constitutional Law” and “Noise”.

Books Author: “Richard H Thaler”

Thaler was born in Sep 12, 1945 in East Orange New Jersy. He did his BA from Case Westren University in 1967 and after than he done MBA and then PHD from the University of Rocheater in 1978. His most papular books are as: “The Winners curse” 1991, “The Psychology” 1987 and “Misbehaving the Marketing” 2015.

Introduction to “Nudge”

“Nude” is a land mark book that moving around the better choice about Health, Wealth and Happiness, written by “Richard H Thaler” & “Cass R Sunstein”. This book talks on behavioral economic and public policy in an accurate manner. The authors argues that the sensitive and cognitive biases results a poor decision.

Richard H Thaler & Cass R Sunstein defines the themes and storylines in a concise and simple but in a broad manner just to accelerate the interest and understanding level of their readers. The plots, Tone, Pace and opening and closing points are placed in an approperiate and satisfactory manners that attracts the funs who loved to read philosophical and psychological novels from the entire world.

Summary of “Nudge”

The book “Nudge: Improving Decisions about Health, Wealth, and Happiness” is written by Richard H. Thaler. This book revolves around the concept of Libertarian Paternalism. The main concept explored and discussed by this book is how policy makers and governments influence the choices of people with a simple nudge but without manipulating the right to freedom of speech. The authors of this book argue that by changing how we present the choice is to general public, it is possible to resolve various social and economic issues.

By using this technique of employing just nudge, it is possible to achieve changes in a wide range of social issues such as poverty, smoking, drug consumption and stress management without using any strict restrictions and regulations. The authors of this book also argue that using the nudge technique we can also encourage smart decision making in common people, especially in the areas such as finance Management, insurance subscriptions, and preparation of budgets as well as maintaining a balanced diet.

They authors of this book use real life examples in order to explain how the power of nudge can be employed a very useful tool. The usage of this real life examples enables the readers to comprehend the key concepts and make use of them in practical circumstances. The book covers various aspects of a person’s social and personal life and the challenges that the face every day with their decision making. By simply implementing the art of nudge, authorities can achieve some significant progress in the said areas without using any restrictive methods that would compromise the democratic values of the country.

The “Nudge” has its main focus on long-term results as well as economic planning of the individuals. In this book the authors discuss how nudge can be useful in guiding the individuals towards choice that are more in alignment with a stable financial and social will being of the broader society. If the authorities understand the psychology behind the decision making, they can craft policies that will direct the individuals in the society to choose better paths that would generate long term and sustainable benefits.

Other than the concept of nudge, the book also discusses and educates the readers about the main psychological factors behind the decision making process of an individual. The authors discuss how important it is to a design an environment around people that will encourage them to make better decisions without taking away their personal freedom of choice.

They explore the possibility of a form of government that would respect and retain the personal freedom of individuals but also uses certain psychological factors to guide the masses to make better decisions that would be beneficial for the society as a whole. It is only possible when the policy makers and understand the concept of these influential factors.


Libertarian Paternalism

Libertarian Paternalism is one of the fundamental and core aspect of “Nudge” which raises a question on the conventional views that the peoples have given freedom in the decision making process. This book also explanes the ethical and moral aspects to boost up better decision making sense.

Behavioral Economies

This book heavily depends on behavioral economics that how mental aspect can influence once economical conditions and decisions. The authors also states that “Nudge” can also be helpful to overcome the illogical and biased decisions.

Option Design

The authors underlines that the option designs have a huge influence on the decisions of the people. It shows the perfect ways for successful decisions.

Public policy

It shows how government and other institutions utilized the society in term of resolve the socio economic problems from enhancing donations to overcome energy consumptions.



One of the books strength is its accessibility. Thaler and Sunstein explores the complex behavioral economical methods in a simple, clear and approachable ways that’s why all kind of readers can approach easily towards the book.

Include Real World Examples

The real world examples make this book interesting and informative, the readers can understand the applications of “Nudge” through examples.

Interdisciplinary Approach

This books seems to approach multiple disciplines and arguments because of the author’s expertise. Thaler is expert in economics and Sunstein is a legal scholar.


This book has a huge impact on organizations and governments throughout the world because most of the organizations and government led institutions fallows the prominant disciplines of “Nudge” now a days.


Ethical Concerns

The critiques argued that while libertarian paternalism protect once freedom of speech and participating in decision making period that gives a sense of manipulation.

Limited Coverage

Many of other readers accused that “Nudge” is only focusing on a few and limited concerns such as saving and insurance along with the some of financial hurdles in diets and foods that are not enough to elaborate the whole concerns of people.

Writing Style

“Richard H Thaler” ways of writing in his book “Nudge” is straightforward and easy to access. He defines the influences of the Government and other Organizations in a broad way that can assist the audiences in their practical lives. He explore various in-depth and life related themes in a comprehensive way that can persuade a huge number of readers with the rest of entire world.

Although, “Richard H Thaler” prefers to use small and simple words to balance the pace and tone of the plotlines. He avoids all sort of complex vocabularies and overly technical idioms with the aim to convey his core messages in an easy manner. He also inject humor in his writing which make this book even more entertaining and enjoyable,

Furthermore, “Richard H Thaler” encourages the audiences to think critically and allow them to come up with their own views about the future of this book. He includes several real examples and stories which made all concepts even more reliable and exciting. Finally, he placed all features of this book in an accurate manner that can be more helpful for all readers.

Conclusion to “Nudge”

“Nude” is an outstanding book that defines health, wealth and happiness in an approperiate manner. It gives a huge lesson that how can small changes encourage anyone to take a better and long term decisions. So the books central theme motivate the decision makers and also government that the thoughts of general public should be consider in the decision making process.

The book elaborate all aspects which are directly associated with human development, in a concise and precise ways. The plot, climax and opening and closing points of this book are placed in an accurate manner. This book is suitable for young adults and mature readers. I highly recommended this book to the fans who are a huge lovere of philosophcal and psycholocal novel books.


Q: What does give a nudge to mean?

It means to do things in a gentle manner.

Q: What does nudge mean in word?

It means to touch anything gently.

Q: What is an example of a nudge?

Sending a message to a teacher for tacking an extra class.

Q: What is the synonym of nudge?

Strong match or connection.

Q: What is the book nudge about?

In Nudge, Thaler and Sunstein allow us to enter an alternative and exciting world, one that takes our humanness as a given.

Q: Is nudge a psychology book?

Yes this book covers the psychology also.

Q: Why is nudge a good book?

Yes, it’s a good book for all ages and all generations.

Q: Is nudge theory real?

Many of studies had found that nudge theory is real and authentic.

Q: What does nudge mean in slang?

Compliant or criticism.

Q: What is a moral nudge?

People’s decisions and behaviors should be influenced in predictable.

Q: Is nudge an economics book?

Yes, it is a behavioral science and economic book.

Q: How many copies has nudge sold?

It has been sold 2 million copies.

Q: Is nudge positive or negative?


Q: What is the history of nudge?

Nudge theory was introduced in 2008 by economist Richard Thaler.